BUCK is a global creative company with offices in New York, Los Angeles, Sydney, Amsterdam, Vancouver, and London. Since 2004, it has built a reputation for craft and innovation, collaborating with brands like Nike, Apple, Netflix, IBM, Airbnb, and Google, earning Emmys, Cannes Lions, Clios, and more along the way.
For BUCK, defining a motion language isn’t just about style, it’s about embedding meaning, connecting back to the brief, and adding real depth and value to the work. It’s a chance to invent new ways of moving that feel intentional, ownable, and true to the spirit of the idea.
In this talk, Animation Directors Joe Brooks and Daniel Rodrigues explore how they build motion languages from scratch, crafting distinct, purposeful systems that bring clarity, emotion, and that touch of magic that makes motion truly meaningful.
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